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By: Frank Griffin

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Friday, 31-Aug-2012 12:10 Email | Share | | Bookmark
Give Readers a Break with Logical Headers

Have you ever read through comments on an article and found one that was 500 words long and didn’t have a logical break anywhere in the comment? It is extremely hard to read when this happens. I am going to structure this article in a way to prove a point. I am warning you right off the bat so that you will pull your way through it until the end, because had I not warned you first, you probably would have stopped reading it a long time ago. This article will have no breaks in the line and it will have no headers. As you read, you will automatically see my point. Heading tags are extremely useful. They allow a writer to break up the content in to manageable chunks. The Heading tags usually indicate what is to follow. For that reason, it is important to place keywords in to a header, but not to the degree of making it hard to read; you should never sacrifice legibility for search engine optimization tricks. SEO companies used to do a lot of this, but do not do it anymore because search engines frown on keyword stuffing. Nonetheless, headers are set off by placing <h1></h1> tags in the HTML code. You can use the number 1-6 when creating the tags. Each different number is a different font size than the previous. Using header tags makes reading an article a lot easier. It will allow a user to skim over the article and find the chunks that are most interesting to him or her. That is why the headers need to summarize the following content as succinctly as possible. You can also use header tags to denote structure. If there is a certain way of breaking up the content, the header tag will make it happen. I’m sure most of us have written an outline for a school paper at some point in our lives. You can think of headers as the ‘rough draft’ outline. Use them to your advantage by creating the headers first. Think about what you want to say and how you want it to be formed, and then place headers in that order. Then, you can easily fill in the information below each header to fulfill the outline’s needs. Don’t worry though; you can always change this at a later time. But, do not go all out with headings. You should only use them when it is logical to do so, because if you overdo it, it will take away from the article.

Here, I’ll give your mind a break when writing this conclusion paragraph. Do you see how much more difficult it is to read when there is no break? Our minds require small line breaks from time to time and it can be very frustrating to sit and read an article without structured breaks. Headings are an excellent way to do this. If after reading this, you still are unsure, you should call an SEO company and have them talk to you in depth about ways to optimize your website.


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